CDIC DEPOSITS ADVERTISING WITH GOODGOLL CURTIS
By Adnews Staff
The Canada Deposit Insurance Corporation has hired Toronto-based Goodgoll Curtis to handle the advertising component for its public awareness and education program. The CDIC is a crown corporation that protects the money deposited in its member financial institutions in case of their failure. The awareness and education program encourages consumers to learn what deposits are insured as well as correct misinformation about deposit insurance. Goodgoll Curtis was awarded the ad assignment following a review of Canadian agencies. A television and Internet campaign is scheduled to launch in October.
« Back Next »
Comments
blog comments powered by Disqus