E*TRADE AND TICKETMASTER FORM AN ALLIANCE
By Adnews Staff
E*Trade Canada and Ticketmaster Canada, both of Toronto, have partnered together in a new alliance that is designed to expand the E*Trade brand and service to Ticketmaster customers. According to E*Trade, the alliance is a natural fit between the two companies. Under the agreement, Ticketmaster customers will receive a $100 gift certificate when they open a new E*Trade account. Promoting the offer is E*Trade branded ticket wallets and mailing inserts. E*Trade Canada will also be featured on the homepage of Tickemaster.ca using banner ads. Advertising for E*Trade is done by Grey Canada. Public relations is handled by Hill & Knowlton Canada, both of Toronto.
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