MOTOROLA CONSIDERS GLOBAL BRAND STRATEGY
By Adnews Staff
Communications company Motorola is gathering ideas for a global strategy, the New York Times has reported. Last week the company asked the three agencies that handle its advertising for ideas relating to a global brand strategy. However, when asked if the account would be consolidated at a single agency, a company spokesperson declined comment. McCann-Erickson Worldwide Advertising of New York has been handling Motorola's consumer advertising for the past three years. Leo Burnett USA of Chicago has also been on the roster for the past three years, handling Motorola's semiconductor products. Ogilvy & Mather Worldwide of New York began handling interactive duties through its Ogilvy One unit earlier this year.
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