PIXEL PROVIDING ADVERTISING DELIVERY FOR DAN
By Adnews Staff
Pixel Systems, Inc. and Digital Advertising Network, both of Montreal, have teamed together to allow DAN to use Pixel's PIXNET network to deliver content and advertising to its network of full motion electronic displays. The displays are located in shopping centres across Canada. Pixel will provide satellite-based transmissions, monitoring, booking and scheduling of advertising content to DAN's electronic displays. Christiane Ducasse, vice president of business development at Pixel Systems, said Pixel will serve as the technical provider for DAN. Two shopping centres in Montreal, Le Carrefour Laval and Place Vertu, are currently using the PIXNET system. An additional 10 sites are expected to be running in Ontario by the end of the month. The goal is to have all current DAN displays using PIXNET technology by the end of the year. Dan has multi-year contracts with mall owners including Cadillac Fairview, Cambridge Shopping Centers, Oxford Properties and Iberville Developments.