WENDY'S COMBINES MARKETING DEPARTMENTS
By Adnews Staff
Wendy's International, Inc. of Dublin, Ohio is combining the advertising group with the research, analysis and new product marketing departments of the Wendy's restaurant chain. CEO and president Jack Schuessler said, "Combining research with brand advertising strengthens the continuity of our marketing strategies at Wendy's." The integrated marketing department will be lead by senior vice president Donald Calhoon. Calhoon manages the chain's advertising program which features Wendy's founder Dave Thomas. In addition to the Wendy's chain of restaurants, Wendy's International also operates the Tim Hortons donut chain.
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