3M GOES GREEN
By Adnews Staff
A new partnership between 3M Canada, based in London, Ontario, and S & S Productions, based in Toronto, will make television handyman Red Green the new spokesperson for 3M's Scotch brand duct tape. S & S produces The Red Green Show, the title character of which is played by Steve Smith. Promotion of the tape will include in-store initiatives, marketing promotions and personal appearances by Red Green. An advertising campaign featuring the product's new spokesperson is also scheduled for next year.
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