BORICS BOOKS BERLINE AS AOR
By Adnews Staff
BoRics Hair Care Ltd., based in Windsor, Ontario, has appointed Berline Group of Bloomfield Hills, Michigan its agency of record, according to a report in Ad Age. BoRics operates a chain of hair salons in Canada and the U.S. Prior to the AOR appointment, which extends BoRics relationship with Berline, the agency had been handling BoRics creative and media buying assignments on a project basis for more than a year.
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