MACLAREN MCCANN INTERACTIVE CREATES HAIR RAISING EXPERIENCE
By Adnews Staff
MacLaren McCann Interactive has developed a Web site at <http://www.rogainecanada.com> for McNeil Consumer Healthcare of Guelph, Ontario. The site, which made its online debut last week, is intended to provide treatment information for Canadian men experiencing hair loss. Information on why hair loss occurs and what treatments are available is presented as well as information about McNeil's Rogaine brand. Rogaine, available across Canada without a prescription, is designed to prevent hereditary hair loss in men. The site also offers testimonials and related links in addition to frequently asked questions and answers about hair loss. An upcoming national print campaign for Rogaine, from MacLaren McCann, will be tagged with the site's URL. Running in magazine and newspapers, the ads will use the tagline "Break a family tradition. Keep Your Hair."