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COMMUNIQUÉ STEPS FURTHER WITH ADIDAS

Toronto-based Communiqué has extended its four year relationship with Adidas after being appointed agency-of-record for Adidas-Salomon Canada Ltd. The appointment also includes the Concord, Ontario-based sporting goods company's Taylor Made division. Adidas acquired Salomon Canada and its Taylor Made division in 1997. Communiqué began working with Adidas in 1996 when it was awarded the company's creative account. As AOR of Adidas-Salomon, the agency will begin providing media planning and communications counsel services for the company's Canadian market needs. The AOR assignment was awarded without a review.

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