MOLSON AND FACEOFF.COM LAUNCH FANTASY POOL
By Adnews Staff
Montreal-based Molson, in partnership with Faceoff.com, has launched a Molson Canadian "I AM. a Hockey Millionaire" fantasy pool. The online pool is running in conjunction with the 2000 hockey playoffs taking place mid-April through early June. The pool divides the playoffs into three rounds. Players select an East and a West team at the start of each round that they think will perform the best in seven different categories. For each category players get points added to or deducted from their standing depending on how each team performs in that particular category. Up for grabs is $1 million which will be awarded to one winner, in addition to $72,000 in prizes to be given away. Hockey fans can register for the free pool at <http://www.faceoff.com>. The deadline for registering is April 12, 2000. "I AM. a Hockey Millionaire" is being supported with print and online advertising from MacLaren McCann of Toronto. PR for Molson is handled by Thornley Fallis Communications, also of Toronto.