MACKINNON CALDERWOOD NAMED AOR FOR JOHN FRIEDA
By Adnews Staff
MacKinnon Calderwood Advertising of Streetsville, Ontario has been named agency-of-record for Canada by John Frieda Professional Hair Inc. of Wilton, Connecticut. Jon Frieda manufactures and markets hair care products under the Frizz-Ease, Sheer Blonde and Ready-to-Wear labels. MacKinnon won the account based on an advertising campaign it completed last fall for the Sheer Blonde brand on a project basis. John Frieda markets its hair care products to 18 to 34 year-old women. The budget for the account this year is over $1 million. MacKinnon will be working on both a spring and fall campaign using television and print advertising. The agency will also be providing strategic brand planning, media planning/buying, trade support and advertising adaptation of U.S. creative for the Canadian market. The account win is the agency's first expansion into the health and beauty/styling hair products category.