COHN & WOLFE WORKING WITH LIFESCAN CANADA
By Adnews Staff
Toronto-based Cohn & Wolfe has added a new client to its healthcare practice, the third health client to join the agency since the start of the year. LifeScan Canada Ltd., based in Burnaby, B.C., makes blood glucose monitoring systems for diabetic patients. Cohn & Wolfe will be working with its sister company, Pyramid of Montreal, to provide ongoing counsel and national media relations services for LifeScan. The assignment extends the relationship between Cohn & Wolfe and LifeScan, which had been working with Pyramid on an ongoing basis for the past year. In addition to Cohn & Wolfe, LifeScan spoke to one other unnamed agency before awarding the account.
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