KRAFT U.S. LAUNCHES CANADIAN SPOTS
By Adnews Staff
Kraft Foods of Northfield, Illinois has picked up another spot in a series of Canadian-produced television commercials for Shake' n Bake Coating Mix. The "Animals" campaign, created by Toronto-based BBDO Canada, was originally launched in Canada in March 1999 with three 15-second spots. At the end of the year, based on the effectiveness of the campaign in Canada, Kraft Foods decided to air one of the spots in select American markets. Following the launch of the first Canadian spot, the company will begin airing one of two additional Canadian created spots in 80% of their markets.
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