BURGER KING ANNOUNCES A WHOPPER OF A DEAL
By Adnews Staff
Burger King Restaurants of Canada and Maple Leaf Sports & Entertainment are watching the next Leafs and Raptors Game at the Air Canada Centre while having a Whopper. The two Toronto-based companies announced that Burger Kink's Whopper will be the official hamburger of the Toronto Maple Leafs and Toronto Raptors at their home the Air Canada Centre. The partnership and promotion is being supported with a print advertising campaign from Ammirati Puris Lintas of Toronto and rink-board signage. Various promotions with the Leafs and Raptors will begin in the spring at several Burger King Toronto locations and the Air Canada Centre. PR for Burger King is handled by Budman & Associates of Toronto.
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