MLSE, Buffalo Bills begin promotion
By Rob Bale
Maple Leaf Sports & Entertainment has begun a promotion with the Buffalo Bills aimed at Canadian fans of the NFL football team. The effort includes merchandise and promotional activities involving the Toronto Argonauts, Toronto Raptors, Toronto FC and other MLSE properties. These will include youth camps with the Argonauts, c0-branded apparel, watch parties, and prize giveaways at some games.
“There are no borders when it comes to passion for the game of football, and the rich history of both teams has contributed to southern Ontario and western New York being a hotbed for the game,” said Keith Pelley, president and CEO of Maple Leaf Sports & Entertainment. “We will always be stronger as partners, and by working together as teammates to grow the game we will not only strengthen the profile for both the Argonauts and Bills but create opportunities for thousands of young fans to learn and love the game of football. Our games may have differences on the field, but the heart of this great game, both in the players and in our fans, is the same and we look forward to celebrating and growing it together in the years ahead.”