RPM signs representation deal with Fuel
By Derek Winkler
Fuel Digital Media has signed an exclusive advertising sales representation agreement with RPMweb.ca. The property, which is owned by TORQ Le Groupe, is the website of automotive television program RPM. Its content consists of automotive news, road tests and commentary. The site attracts approximately 430,000 unique visitors per month. Its advertising options include display ads, pre-roll video, content advertising and ads in podcasts and newsletters.
“Founded 26 years ago, RPM has stood the test of time by constantly reinventing itself, growing from a trusted and highly popular television show into a complementary web platform, with both formats continuing to be widely appreciated by Quebecers,” said John Sclapari, president of Fuel Digital Media. “We are very excited to welcome RPMWeb.ca to our network, as this partnership strengthens our offering for brands targeting consumers who are in the process of purchasing a vehicle, as well as car owners and enthusiasts.”