Mediology debuts MapleReach
By Derek Winkler
Vancouver-based media company Mediology has launched a new programmatic media service called MapleReach that focuses on Canadian website advertising. According to the company, the service is intended to support efforts to keep Canadian ad spending in Canada rather than going to the United States. According to the company, 93% of Canadian ad spending is outside the country.
“It's a staggering stat and why we’re so proud to introduce MapleReach,” said Zac Goodman, chief strategy officer at Mediology. “Canadians deserve to see ads that reflect their communities, and we’re offering a solution that not only helps brands reach their audience effectively but also ensures that Canadian publishers thrive. We’ve created a way to keep ad dollars in Canada, helping to foster local growth.”