Hellmann's begins condiment hoarding contest
By Derek Winkler
Unilever has begun a Canadian campaign for its Hellmann’s line of condiment products called “End Condiment Hoarding.” The promotion is in support of the brand’s Flavours product line. It takes the form of a contest, conducted via Instagram, to find the oldest forgotten condiment bottle in a Canadian refrigerator. Consumers who submit a picture of a bottle will receive a discount on the purchase of any Flavours product. The owner of the oldest bottle will receive an as-yet unspecified prize.
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