BRP readies Yellow Day campaign
By Derek Winkler
Bombardier Recreational Products will conduct a social media campaign on Feb. 13 called “Yellow Day.” The initiative, now in its third year, encourages consumers to wear yellow clothing to raise awareness of the issue of bullying. It is part of the company’s larger “Ride Out Intimidation” program. On that day, BRP will make donations to six anti-bullying organizations for each post on LinkedIn, Facebook or Instagram in which a consumer is wearing yellow.
“Fighting intimidation is a universal cause that unites us all,” said Elise Auvachez-Millot, vice-president of public affairs and government relations at BRP. “Whether we've witnessed, experienced, or even maybe contributed to it one way or another, bullying leaves a lasting impact. Worldwide, one in three children is bullied at school, and nearly half of working professionals report experiencing bullying in their workplace. Through ‘Yellow Day,’ we aim to shine a light on the importance of taking collective action to build a world where everyone feels safe and respected.”