Derlea Brand Foods begins promotion
By Rob Bale
Derlea Brand Foods of Pickering, ON has begun an influencer campaign for its new Derlea Diced Onion and Derlea Caramelized Onion products. Developed by 6 Seeds Consulting of Toronto, the effort focuses on the convenience and quality of the products. It consists of social media content demonstrating the use of the products. The national campaign will run until the end of the month.
“These new products are more than just convenient,” said Salvatore Geraci, president of Derlea Brand Foods. “These are a game changer for busy people and cooks who want to elevate their meals without spending extra time in the kitchen. We take the work and the tears out of meal prep. We’re excited to bring this innovation to Canadian households and know they will love the flavour.”