Coors Light sponsors Toronto transit rides
By Derek Winkler
Molson Coors will conduct a promotion for its Coors Light beer brand on Jan. 31 in Toronto. The brand will sponsor free rides home for consumers who attend the Toronto Raptors basketball game via Go Transit or Up Express. These public transit trains are operated by Metrolinx, an agency of the Government of Ontario. This is the first time Molson Coors has conducted such an initiative in Toronto.
“Sports and entertainment are integral to the vibrant social life in the GTA, and we are dedicated to helping ensure that these experiences are as safe as they are enjoyable,” said Chantalle Butler, president of Molson Coors Canada. “Coors Light is proud to partner with Metrolinx to provide free rides home, empowering attendees to prioritize safety and make responsible choices after a night of celebration.”