Knorr begins Green Flag campaign
By Derek Winkler
Food company Knorr Canada has begun a promotion called “Unlock Your Green Flag.” According to the firm, the initiative is based on a survey suggesting that people using dating apps show more interest in potential matches who have an interest in cooking. The campaign features former Big Brother Canada contestant Moose Bendago and consists of a collection of advice intended to help single consumers make use of “the allure of cooking” in their dating profiles. The content will be distributed via social media site Instagram. Knorr is a division of Unilever.
“With ‘Unlock Your Green Flag,’ Knorr is supporting singles by advocating for the universal green flag that we can all agree on, and that's cooking,” said Maya Atallah, associate marketing director at Knorr Canada. “As your wingman in the kitchen, we're on a mission to tell the world just how powerful it can be. Regardless of whether you're skilled or not, cooking for someone is a great way to demonstrate your creativity, while also helping you to connect with your date and show them you care. Our research shows that something as simple as adding cooking as an interest or skill on your dating profile can be enough to win over a potential suitor. After all, food is the universal language of love, so it makes sense that something so simple is enough to stir up some passion.”