Re/Max begins Big Decisions campaign
By Rob Bale
Real estate company Re/Max Canada has begun a new campaign called “Big Decisions.” The campaign depicts hockey player Connor McDavid getting advice from a real estate agent on his hockey technique. The creative depicts a real estate agent as someone who can guide a consumer through the complexities of real estate. The national campaign will run on broadcast and Internet-connected television, out-of-home and on social media sites. It will be accompanied by a contest called “Play Like a Pro.” Until Feb. 23, consumers can enter a draw for a hockey stick and gloves signed by Connor, as well as other hockey-themed prizes.
“This year’s campaign plays off an idea that clients are going to appreciate the expert advice they get when working with a Re/Max agent so much, they may not be able to help themselves from seeking Re/Max expertise on other major life decisions,” said Anthony Volpini, executive director of marketing at Re/Max Canada. “Re/Max agents are the most trusted agents in Canada and the most experienced, and we capitalized on that in our creative showing Canadians the value and advice a Re/Max agent brings to their home purchase or sale.”