Nespresso hires Citizen Relations
By Derek Winkler
Coffee company Nespresso Canada has retained Citizen Relations of Toronto as its public relations agency of record. The assignment includes consumer PR, social media work, events and influencer activities. According to the agency, it will focus on the brand’s “premium positioning and distinctive brand ethos.”
“This partnership with Citizen Relations opens up remarkable opportunities,” said Frédéric Pasquier, vice-president of marketing at Nespresso Canada. “Their strategic expertise and deep understanding of the Canadian market will help us connect with more coffee lovers across the country while sharing our commitment to exceptional coffee experiences.”
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