
Specsavers releases new commercial
By Rob Bale
Eye care and eyewear chain Specsavers Canada has released a new commercial as part of its “Should’ve Gone to Specsavers” campaign. The ad, called “Vet,” depicts a veterinarian misdiagnosing a cat due to poor vision. The creative was developed in-house by Specsavers in the United Kingdom in 2013 and has been adapted for Canada. It will run on conventional and Internet-connected television as well as on social media. Media buying is being handled by Media Experts IPG, with public relations support from Golin.
“A simple concept can be timeless,” said Catherine Walsh, marketing director at Specsavers Canada. “Given the strong bond Canadians share with their pets, the ‘Vet’ scenario was a fitting way to continue the ‘Should’ve Gone to Specsavers’ brand platform in Canada. It’s a playful reminder to take care of your eyes, whether you’re a vet, a pet owner or anyone in between.”