Metro begins Celebrate Moi contest
By Rob Bale
Grocery store chain Metro has begun a contest promotion in support of its Moi Rewards loyalty program. During the promotion, called “Celebrate Moi,” Ontario consumers can nominate people who have “made a difference in their community” at <http://www.moirewards.ca/celebrate>. Five winners will receive one million loyalty points.
“We are thrilled to announce ‘Celebrate Moi,’ a campaign that will give five winners one million Moi points to use however they like,” said Alain Tadros, chief marketing officer at Metro. “Better yet, those rewarded might be spotlighted in media and on our social channels for all the hard work they do in their communities and the causes they champion.”
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