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Oreo begins Stay Playful program

Mondelez Canada has begun an initiative in support of its Oreo cookie brand in collaboration with the National Hockey League Players' Association called “Oreo Stay Playful for All.” Through this program, the company will provide $200,000 in grants for equipment for youth hockey organizations in Canada. As part of the initiative, hockey players Quinn Hughes, Zach Hyman, William Nylander and Nick Suzuki, Sarah Nurse and Marie-Philip Poulin will use social media to encourage consumers to submit personal stories on the theme of “staying playful.” It will also include in-store materials. Organizations can apply for funding at <http://www.oreoplayful.ca>.

“A core value of Oreo is staying playful and the power of play, which is why we're thrilled to partner with NHLPA and some of hockey's top pros to help make the sport more accessible to youth and keep play alive in communities across Canada,” said Chantal Butler, chief marketing officer at Mondelez Canada. “Through this program, our goal is to remove the barriers that often prevent access to the game Canadians love and give more kids the opportunity to experience the joy of hockey.”

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