Chatime readies Lunar New Year contest
By Rob Bale
Bubble tea chain Chatime Canada is preparing a promotion to coincide with the Lunar New Year. From Jan. 16 to Feb. 9, consumers who purchase two eligible drinks will be entered into a draw for prizes including a trip to Cancun and a year of free Chatime products and. The promotion also includes instant beverage prizes awarded through “Purple Pocket” envelopes.
“Lunar New Year is a deeply meaningful occasion, embodying the principles of community, prosperity and joy, values that are fundamental to our mission and vision as a brand,” said Kenton Chan, group CEO of parent company Kevito Group. “This year marks our 11th year of running this campaign and we are thrilled to continue the celebration, making it more exciting and inclusive every year.”