Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Chopped Leaf debuts new branding

Chopped Leaf, a restaurant chain specializing in salads, wraps and bowls, has undertaken an update of its brand. The initiative, timed to coincide with the chain’s 15th anniversary, includes a new logo and signage, as well as redesigned restaurant interiors and uniforms. Marketing assets and other collateral materials have also been updated. The brand work was handled by Shikatani
Lacroix
.

“This brand refresh was an evolution, not a revolution,” said Jean-Pierre Lacroix, president of Shikatani Lacroix. “We ensured that Chopped Leaf’s brand attributes of fresh quality choppings, irresistible signature dressings, menu variety, fruit infused ‘Chopped Water’ and the ‘Feel Good After You Eat’ tagline are showcased throughout the new design.”

« Back Next »

Related stories Comments