Sephora sponsors Toronto Tempo
By Derek Winkler
Cosmetics company Sephora Canada has signed a multi-year sponsorship agreement with the Toronto Tempo basketball team. The brand will be the official beauty sponsor of the team when it debuts in 2026. The sponsorship will include the brand’s logo on the team’s jerseys. It will also include community and retail activities, social media content and arena exposure. The Toronto Tempo, which is owned by Kilmer Sports Ventures, will be the first WNBA team outside of the United States.
“We jumped at the chance to help build this team from the ground up and shape the cultural conversation in Canada around beauty and basketball through our partnership with the Toronto Tempo,” said Allison Litzinger, senior vice-president of marketing at Sephora Canada. “Women’s basketball embraces the unique identities of athletes who bring their full selves to the game, on and off the court, and it has the power to bring so many diverse people together through a shared passion.”