McDonald's begins Showdown campaign
By Derek Winkler
McDonald's Canada has begun a promotion called “Showdown” in support of a number of limited-time menu items. The promotion features hockey players Auston Matthews and Connor McDavid, as well as P.K. Subban in Quebec executions. The creative depicts Matthews and McDavid competing for a Big Mac hamburger. During the promotion, the fast food chain will offer a collection of hockey-themed food items. The campaign was developed by Cossette.
“In the spirit of the game that unites us all, we are excited to partner with some of today's most exciting hockey stars,” said Alyssa Buetikofer, chief marketing officer at McDonald's Canada. “Our new Showdown menu is a tribute to the love Canadians have for hockey and McDonald's. We've combined the thrill of the game with our iconic menu items to create a lineup that's sure to score with our guests. This is more than just a meal. It's an experience that brings the excitement of a hockey showdown right to your table. We can't wait for our fans to get a taste of the action.”