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Olymel debuts new branding

Pork and poultry company Olymel, based in Boucherville, QC, has undertaken a rebranding initiative. According to the company, the new branding is intended to highlight the quality of its products, while making the brand “more visible, contemporary and attractive.” Developed by Lg2, the new branding includes a simplified logo and a visual design based on the colours red and blue. The branding will be introduced over the next year on the company’s packaging, advertising and signage.

“In changing our brand image, we wanted to further highlight the quality of our products, already recognized internationally for their excellence,” said Daniel Rivest, senior vice-president of sales and marketing at Olymel. “It was essential that this new corporate image reflects both our commitment to quality and the new direction we've taken, while respecting the essence of what makes us who we are.”

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