Lions Foundation hires Strategic Objectives
By Rob Bale
Lions Foundation of Canada Dog Guides has retained Strategic Objectives to develop a communications program supporting a new initiative called The Difference Campaign. The initiative will see the national charitable organization build an 89,000 square-foot facility training dogs to provide assistance to people with disabilities. The assignment of Strategic Objectives includes national media relations, out-of-home materials and social media content.
“Strategic Objectives stood out to us because of their ability to craft compelling campaigns that inspire action and connect with Canadians on a personal level,” said Bev Crandell, chief executive officer of Lions Foundation of Canada Dog Guides. “Their passion for our mission and deep understanding of the impact of dog guides made them the perfect partner for The Difference Campaign. Together, we aim to rally support from across the country that will help change lives for generations to come and bring this new facility to life.”