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Ideon Media to represent JWP Connatix

Ideon Media of Toronto has signed a representation agreement with JWP Connatix, a New York-based company specializing in video streaming technology. Ideon Media will represent private marketplace sales for JWP Connatix in Canada, focusing on its predictive audience targeting products. The products are aimed primarily at international media companies with significant Canadian audiences.

“Ideon Media's strong relationships with Canadian agencies and brands make them the perfect partner to help us expand our presence in Canada,” said Mike Caprio, general manager of global advertising at JWP Connatix. “Together, we're providing advertisers with powerful tools to engage targeted, high-quality audiences effectively while bringing more premium and unique demand to our publisher partners through local representation. This collaboration highlights our dedication to delivering innovative solutions that drive value across the entire media ecosystem.”

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