Stingray expands video display inventory
By Rob Bale
Montreal-based media distribution company Stingray has expanded its inventory of retail video advertising displays to include the Metro chain of grocery stores and pharmacies. The new displays will be in addition to the existing audio advertising Stingray currently provides to the chain. Stingray will deliver video advertising to Metro through an agreement with Vistar Media. The expanded inventory is present in 576 Metro locations in Ontario and Quebec.
“The addition of in-store video advertising at Metro banners significantly enhances our retail media network, offering brands innovative ways to connect with consumers through the power of both sight and sound,” said Ryan Fuss, senior vice-president at Stingray Advertising. “We are excited to broaden our partnership with Metro while providing advertisers with an increasingly diversified portfolio of impactful retail media opportunities.”