New president at Inventa
By Rob Bale

Vancouver-based Inventa has promoted Alexa Freudigmann to the position of president. She was most recently senior vice-president of the firm. Freudigmann joined Inventa in 2002 as a client manager and became a partner in 2018. She has also been director of client development, group account director and vice-president of account services. Prior to that, she was at Creative Field Marketing. Outgoing president and agency founder David Nichols remains CEO of Inventa.
“When I started with Inventa, I could not have predicted that I would one day be taking on the role of president, but I did know I had landed somewhere very special,” said Freudigmann. “The opportunity to help build an agency, working with passionate people, world class clients and global events has been such a privilege. I’m thrilled to continue to build on Inventa’s success in the years to come.”