Scotiabank releases PWHL ad
By Derek Winkler
Scotiabank has released a new commercial timed to coincide with the start of the PWHL hockey season. Developed by Rethink, the ad, called “It’s her time,” features hockey players Natalie Spooner and Catherine Dubois, as well as voiceover by Billie Jean King. The creative seeks to highlight the progress women’s hockey has made over time. The 30-second ad is running nationally in English and French, accompanied by 15- and six-second versions. Media work is being handled by PHD. Scotiabank is a sponsor of the PWHL.
“As a longtime supporter of women’s hockey across Canada, Scotiabank is proud to put a stake in the ground, welcoming this new era of female hockey players to the ice,” said Laura Curtis Ferrera, chief marketing officer at Scotiabank. “I would like to personally thank Billie Jean King for lending her voice and sharing her passion for advancing women’s sport. Through hockey for all, we have been working on creating positive change in the game for a long time, and we’re thrilled to continue to be a champion of women in sport as the League drops the puck on its second official season.”