Nutella readies Holiday House promotion
By Derek Winkler
Ferrero Canada will conduct a promotion for its Nutella brand in Toronto on Dec. 7 and 8. Called the “Nutella Holiday House,” the promotion will take the form of a temporary installation at a Balzac’s Coffee location in the city’s Distillery District. The installation will offer a holiday-themed fireplace and tree, as well as samples of cookies and cinnamon rolls made with Nutella. A QR code will also direct consumers to a website containing a collection of Nutella-based recipes. In addition, the first 100 consumers to visit the installation each day will receive branded sweaters.
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