K72 launches media division
By Rob Bale
K72 of Montreal has launched a new media division called K72 Media. The new entity will develop media campaigns for K72 clients such as Jean Coutu and Koodo. Both businesses are subsidiaries of Plus Company. K72 Media will be headed by Kim Joubert, who has been appointed vice-president of media and operations. She has previously worked at Cossette Media and Bell Media.
“With K72 Media, we’re strengthening our mission to deliver campaigns that seamlessly blend creativity, performance and measurable impact,” said Pierre-Luc Paiement, general manager of K72. “Under Kim’s leadership, this division will bring strategic vision and operational excellence to every project, while staying true to the agility and entrepreneurial spirit that define K72.”