Sobeys conducts ornament promotion
By Derek Winkler
Grocery store chain Sobeys has begun a holiday promotion in Atlantic Canada. During the initiative, the chain will sell musical holiday ornaments at participating Sobeys, Foodland and Co-Op locations. The proceeds will be donated to local food banks. The promotion also includes a series of musical performances by Halifax-based choir East Coast Carolling and Bahia Makhoul, a cast member from the chain’s 1987 television commercial “Star of Christmas.” The effort also makes use of in-store signage, television advertising featuring the 1987 creative, public relations and influencer activities.
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