W Network signs holiday sponsors
By Derek Winkler
Corus Entertainment has signed a series of promotional agreements for its W Network for a 10-week block of holiday-themed programming called “Hallmark Channel’s Countdown to Christmas.” The annual block consists of daily holiday movies and three holiday-themed series on streaming service StackTV. The sponsors this year include Hallmark Canada, Hallmark Media, Warner Music Canada, Canada’s Wonderland, Simon & Schuster, Penguin Random House Canada and Wattpad.
Hallmark Canada and Hallmark Media will conduct a promotion called the “Backstage Pass Contest.” The winner will receive a visit to a future Hallmark Channel movie set. Warner Music Canada will produce an “Official Countdown to Christmas” playlist of music that will be available on participating streaming services. Canada's Wonderland will offer Countdown to Christmas candy cane hot chocolate at its annual WinterFest event. Simon & Schuster and Penguin Random House Canada will give away holiday book prize packages through the W Network and StackTV social media accounts. Wattpad, a fiction self-publishing website, will contribute mobile advertising inventory.