McDonald's begins fundraiser
By Derek Winkler
Fast food chain McDonald's Canada has begun a fundraising initiative in support of Ronald McDonald House Charities Canada. During December, one dollar from each McCafé At-Home coffee product sold at participating locations and online will be donated to the charity. The effort also includes a social media giveaway of a limited number of McCafé quilted hoodies. The initiative is being conducted in association with Keurig Dr Pepper Canada.
“A warm cup of coffee is like a comforting hug, especially for families with sick children,” said Kate Horton, president and CEO of RMHC Canada. “It fuels their hospital trips, helps calm nerves and offers a sense of normalcy. In fact, RMHC families consume more than 840,000 cups of coffee a year across the country. We are so happy to partner with McCafé and Keurig Dr Pepper Canada once again this holiday season and turn every cup of McCafé At-Home into a gesture of love and support for families that need it most at a critical time in their lives.”