Tadiem launches Super Proper
By Derek Winkler
Tadiem has launched a new division in Toronto called Super Proper specializing in the use of artificial intelligence for advertising. Its services include social media, production design, content marketing and data analysis. Dan Moseley has been appointed managing director ana executive vice-president of the agency. He was most recently North American managing director of Automated Creative. The company has a staff of 20 and clients including Audi, Johnson & Johnson and White Ribbon.
“The creative and media divide has plagued clients and agencies alike for too long,” said Moseley. “Super Proper is a solution that tackles it head on. We’re a home for clients and talent wanting to explore the AI-age with a new model built for the decade to come.”