Destination Vancouver begins California campaign
By Rob Bale
Tourism organization Destination Vancouver has begum a brand campaign called “Find Your Refresh.” The campaign, developed by Will of Vancouver, is aimed at residents of California and promotes the city as a winter travel destination, with a focus on its proximity to nature. The campaign includes online videos, digital and out-of-home advertising and social media content, as well as an installation at the Crypto.com Arena in Los Angeles intended to recreate a rainforest. The 14-week campaign is running in Los Angeles and San Francisco.
“Whether it’s a bike ride along the seawall, sipping on some cocktails, or taking in the views after a hike on one of our local mountains, Vancouver offers a feeling of invigoration and refreshment in so many ways,” said Lisa Lebedovich, executive creative director at Will. “Bringing that range of sensations to life was a key focus for this campaign.”