Disney conducts Snapchat promotion
By Derek Winkler
Disney has begun a Canadian promotion with social media service Snapchat in support of its upcoming movie Moana 2. The effort makes use of the company’s Sponsored Snap advertising option, the first time this form of promotion has been used in Canada, according to the firm. The creative features various characters from the movie in video messages that appear in the inboxes of users. It also includes several branded augmented reality presentations.
“The chat inbox is a powerful way to reach Snapchatters, and Sponsored Snaps are a natural extension of the way people already engage with businesses and brands on the platform,” said Matt McGowan, general manager for Snapchat in Canada. “This new ad format will help advertisers like Disney expand their reach with the Snapchat community in Canada across two of the most widely and frequently used parts of our service.”