Rona hires Cossette Media
By Derek Winkler
Home improvement retail chain Rona has retained Cossette Media as its lead media agency. The firm will develop a media strategy for the Rona and Rona+ brands, including traditional and digial advertising media and performance analysis.
“I am thrilled to begin this collaboration with Cossette Media, a Quebec-founded company like Rona,” said Catherine Laporte, senior vice-president of marketing and customer experience at Rona. “Their team embodies the same spirit of collaboration and drive for innovation that defines our own culture. I am confident that they will help us achieve our business and brand objectives during this key moment in our history, where Rona has become our sole retail banner across the country.”
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