Pringles conducts Movember promotion
By Derek Winkler
Snack food brand Pringles Canada is conducting a promotion with non-profit organization Movember intended to raise awareness of men’s mental health. Timed to coincide with the organization’s annual moustache-themed fundraising initiative which takes place in November, the promotion consists of social media content in which brand spokescharacter Mr. P has shaved his moustache. The promotion is in support of an online site called Movember Conversations intended to be a guide to conversations about various mental health topics. Pringles is a division of Kellanova.
“Whether it's to support a friend or a partner, we're delighted to be promoting the Movember Conversations tool to give people more approachable ways to navigate what can often be tough discussions around mental health,” said Nicole Gawen, marketing and wellbeing lead at Kellanova Canada. “Pringles is built around connecting with others through shared experiences, and this comes to life in our continued partnership with Movember underscoring our commitment to supporting mental wellness and health across Canadian communities.”