Air Canada conducts Vince Carter promotion
By Derek Winkler
Air Canada has begun a promotion tied to the jersey retirement of basketball player Vince Carter by the Toronto Raptors. The promotion features a special aircraft livery depicting Carter’s silhouette, signature and jersey number. The livery will remain in use until the end of April 2025. According to the company, the promotion recognizes Carter’s nickname of “Air Canada” during his seven years with the Raptors, as well as the airline’s naming sponsorship of the team’s arena at the time.
“Everyone at Air Canada is beyond excited to celebrate Vince Carter's trailblazing career,” said Andy Shibata, brand vice-president at Air Canada. “As the country's national airline, we're proud of our long-standing support for Canada's teams and exceptional athletes. Vince Carter's legacy shows that in addition to his number taking its place in the rafters, it also is meant to fly.”