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Narrative rebrands as Narrative XPR

Toronto-based public relations agency Narrative has undertaken a rebranding initiative. The company will now operate as Narrative XPR. According to the firm, XPR stands for “Experience Public Relations.” The new name is intended to reflect the agency’s experiential marketing services. As part of the updated brand, the company has adopted the tagling, “Live Your Story,” as well as debuted a new website at <http://www.narrativexpr.com>. At the same time, the company has introduced three internal units that will specialize in reputation management, community management and experiential marketing.

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