Coinbase sponsors CFL
By Derek Winkler
Cryptocurrency exchange operator Coinbase Canada has signed-on as a sponsor of the Canadian Football League. According to the company, this is the first time the league has had a cryptocurrency sponsor. The sponsorship includes a post-season promotion during which consumers can scan in-stadium QR codes to enter a contest for CFL game tickets and cryptocurrency prizes. Codes will also be displayed during playoff game television broadcasts. The grand prize winner will receive a trip for two to next year’s Grey Cup game in Winnipeg, as well as $50,000 worth of cryptocurrency. The agreement also includes sponsorship of the opening coin toss at the Grey Cup championship game on Nov. 17.
“The CFL is one of Canada’s most celebrated sports leagues, and we’re thrilled to be partnering with them,” said Lucas Matheson, CEO of Coinbase Canada. “Together, we aim to deepen Canadians’ connection with crypto and provide them with the tools and opportunities to participate in the digital economy, increasing economic freedom across Canada in the process.”